Ranker Insights licenses audience preference data drawn from Ranker's voter base to advertisers and media companies.
Ranker Insights is a B2B data product that licenses audience preference and correlation data drawn from Ranker's voter base. Buyers such as brands, advertising agencies, studios and streaming platforms use it for audience segmentation, campaign planning and content discovery.
The product covers audience-targeting segments activated on advertising platforms, custom audience intelligence reports, and recommendation data delivered to television providers and device makers through feeds and APIs.
Pulsar
Audience Intelligence
pulsarplatform.com
GWI
Consumer Research Platform
gwi.com
YouGov
YouGov Profiles
yougov.com
Adds products that compete with one of Ranker Insights’ direct competitors but not with Ranker Insights itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Ranker Insights | Audience Intelligence | Consumer Research Platform | YouGov Profiles | |
|---|---|---|---|---|---|
| Provider |  | | |  | |
| Founded | 2009 | 2013 | — | 2000 | |
| Sells To | Brands/Advertisers, Consumers | Brands/Advertisers | — | Enterprise | |
| Pricing Model | Advertising, Data Licensing | — | — | Recurring | |
| Ownership | Private | Subsidiary | — | Public |
Provider
Founded 2009
Sells To Brands/Advertisers, Consumers
Pricing Model Advertising, Data Licensing
Ownership Private
Provider
Founded 2013
Sells To Brands/Advertisers
Pricing Model —
Ownership Subsidiary
Founded —
Sells To —
Pricing Model —
Ownership —
Provider
Founded 2000
Sells To Enterprise
Pricing Model Recurring
Ownership Public
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