Pulsar's audience intelligence platform segments consumers by interest and affinity for campaign planning.
This Pulsar offering is an audience intelligence platform that segments consumers by interest, behaviour and affinity using social and search signals. Brands and agencies use it for audience targeting, campaign planning and content strategy.
It competes for the same insight and audience-data budgets as other consumer research and audience analysis platforms.
Adds products that compete with one of Audience Intelligence’s direct competitors but not with Audience Intelligence itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Audience Intelligence | Ranker Insights | Consumer Research Platform | YouGov Profiles | |
|---|---|---|---|---|---|
| Linked Through | — | Direct competitor | Ranker Insights | Ranker Insights | |
| Provider | |  |  |  | |
| Founded | 2013 | 2009 | — | 2000 | |
| Sells To | Brands/Advertisers | Brands/Advertisers, Consumers | — | Enterprise | |
| Pricing Model | — | Advertising, Data Licensing | — | Recurring | |
| Ownership | — | Private | — | Public |
Provider
Founded 2013
Sells To Brands/Advertisers
Pricing Model —
Ownership —
Provider
Founded 2009
Sells To Brands/Advertisers, Consumers
Pricing Model Advertising, Data Licensing
Ownership Private
Linked Through Ranker Insights
Founded —
Sells To —
Pricing Model —
Ownership —
Linked Through Ranker Insights
Provider
Founded 2000
Sells To Enterprise
Pricing Model Recurring
Ownership Public
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