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Feedback Loop
AddedFeb 13, 2024
UpdatedJun 30, 2026
Feedback Loop

Feedback Loop

Acquired Subsidiary

Feedback Loop provides an agile consumer research platform used to test product concepts with target consumers.

HQ
New York City, NY, US
Founded
2014
Overview
M & A
Compare
Employees
News
Website

Feedback Loop, formerly operating as Alpha, runs an agile research platform that lets product, research, and marketing teams test concepts, features, and creative with target consumers before they go to market. The SaaS tooling covers the workflow from early-stage discovery through ideation and design.

The company rebranded from Alpha to Feedback Loop in 2020 and was acquired by DISQO in 2022, continuing to operate as Feedback Loop by DISQO. Organizations such as Comcast, Experian, and Uber have used the platform to inform product and brand decisions.

Feedback Loop - M & A Snapshot

Open M & A
  • Disqo

    Acquired Feedback Loop • Undisclosed • May 5, 2022

Feedback Loop - Products & Services

  • Agile Research Platform logo

    Agile Research Platform

    Agile consumer research platform for testing product concepts and creative with target audiences.

Feedback Loop - Quick Facts

When was Feedback Loop founded?

Feedback Loop was founded in 2014.

Where is Feedback Loop's headquarters located?

Feedback Loop's headquarters is located in New York City, NY, US.

Feedback Loop - Classification

Ownership
  • Private
Technology
  • Analytics
Geographic Exposure
  • United States
Revenue
  • Recurring
Tags
  • Data
  • SaaS
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541500Computer Systems Design and Related Services
  • 541000Professional, Scientific, and Technical Services
  • 541510Computer Systems Design and Related Services
  • 541511Custom Computer Programming Services
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7371Computer Programming Services
Show 5 more industry codes
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7372Prepackaged Software