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Metadata

Metadata

Metadata provides an execution platform for enterprise B2B paid media, using AI agents to prepare cross-channel campaigns for human review.

Operating headquarters
San Jose, CA, US🇺🇸
Founded
2015
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Library

Metadata - Library

metadata.io·Crawled Oct 1, 2026·

Topics

Publication type

Content origin
Row density

Product

9 pages
  1. AI Agents/agents

    Meet the seven Metadata AI agents that plan, build, launch, analyze, and operate enterprise B2B advertising programs.

  2. Customer proof Metadata has been a gamechanger for us. It has saved countless hours by centralizing our campaigns across multiple platforms and connecting to all our internal systems, tracking influence across leads, pipeline, and revenue. Kim StorinCMO, Zoom/customers/zoom

    See how Zoom used Metadata's Bid Agent and Campaign Automation to reduce CPC by 77%, cut spend by 24%, and increase influenced revenue by 177%.

  3. Customers/customers

    Customer stories and proof from B2B SaaS teams using Metadata to run paid media programs across channels.

  4. Platform/platform

    One execution layer for enterprise B2B paid media: campaigns, audiences, creative, offers, budgets, experiments, optimization, reporting, and 160 MCP tools.

Blog

3 pages
  1. 2026 Benchmark Report/benchmark-report-2026

    Eight findings from 153 B2B advertisers and $57.6M of 2025 ad spend: pipeline per dollar, cost per lead by channel, cost per customer by company size. No email gate.

  2. Blog/resources/blog

    Paid media execution research, playbooks, comparisons, and customer proof for B2B marketing leaders.

  3. Resources/resources

    Guides, comparisons, customer proof, demos, and developer resources for enterprise B2B paid media teams evaluating Metadata.

Careers & Hiring

1 page
  1. Careers/careers

    Join Metadata and build the AI execution layer for enterprise B2B paid media.

Comparison

2 pages
  1. Buyer's Guide/buyers-guide

    Metadata.io vs 6sense vs Demandbase — a data-backed comparison for B2B marketing leaders. See how the platforms stack up on G2 ratings, features, and real customer results.

  2. Comparisons/comparisons

    Compare Metadata with ABM intelligence platforms, agencies, AI SDR tools, and native ad-channel workflows.

About

1 page
  1. Company/company

    Learn about Metadata, the company behind Metadata.io's paid demand generation execution layer, AI agents, human approvals, SaaS control, and MCP access.

Homepage

1 page
  1. Not you?/

    Run every paid channel from one platform. Metadata builds audiences, generates creatives, runs experiments, and optimizes spend across LinkedIn, Google, Meta, and 5 more channels.

Privacy

2 pages
  1. Cookie Policy/cookie-policy

    Cookie Policy for Metadata, Inc. Learn how we use cookies and similar tracking technologies on metadata.io, including analytics, functional, and marketing cookies.

  2. Privacy Policy/privacy-policy

    Privacy Policy for Metadata, Inc. Learn how we collect, use, and protect your personal information.

Terms & Conditions

2 pages
  1. MSA/master-services-agreement

    Metadata, Inc. Master Services Agreement governing professional services delivery, intellectual property rights, fees, confidentiality, and dispute resolution.

  2. Terms of Use/terms-of-use

    Terms of Use for Metadata, Inc. services and platform.

Coverage

5 items
  1. New Metadata.io Report Finds AI Fluency Is Driving up to 3x Higher Pay and Faster Career Advancement in GTMprnewswire.com/news-releases/new-metadataio-report-finds-ai-fluency-is-driving-up-to-3x-higher-pay-and-faster-career-advancement-in-gtm-302661753.html

    Metadata.io publishes a research report finding an association between AI fluency in go-to-market (GTM) roles and higher compensation and faster career advancement. The report describes pay as up to three times higher and links that finding to AI fluency in those roles.

    Jan 2026 · PR NewswireNews article

  2. Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorshipprnewswire.com/news-releases/metadataio-accelerates-the-future-of-digital-advertising-with-launch-of-metadataone-and-f1-academy-sponsorship-302617797.html

    Metadata.io launches MetadataONE, an AI-native platform for automating B2B campaign work. On the same date, it also announces an F1 Academy sponsorship, pairing a B2B advertising technology launch with a motorsports sponsorship.

    Nov 2025 · PR NewswireNews article

  3. Metadata Acquires Reactful to Help B2B Marketers Convert Existing Site Traffic to Revenuemetadata.io/resources/blog/metadata-reactful-press-release

    Metadata acquires Reactful, a real-time web personalization and optimization platform, extending its B2B marketing platform into converting existing site traffic into revenue.

    Sep 2022 · Metadata.ioNews article

  4. Metadata.io Raises $40M in Series B Funding to Create the First Automated Operating System for B2B Marketingbusinesswire.com/news/home/20220228005850/en/Metadata.io-Raises-%2440M-in-Series-B-Funding-to-Create-the-First-Automated-Operating-System-for-B2B-Marketing

    Metadata.io raises $40 million in Series B funding to create the first automated operating system for B2B marketing. Next47 leads the round, with participation from Resolute Ventures, and Metadata.io earmarks the funding for platform expansion.

    Feb 2022 · Business WireNews article