Transformations lets engineering teams modify event data in flight between collection and delivery using JavaScript or Python, with quickstart templates, reusable transformation libraries, version control through GitHub, and a programmatic API. Typical uses include cleaning and reformatting payloads, filtering events with allowlists and denylists, enriching events with external API calls, and masking sensitive fields on a per-destination basis.
The product is also the enforcement mechanism for data quality and compliance rules defined elsewhere in the platform, applying them as events pass through the pipeline. It supports advanced cases such as real-time activations, real-time personalization backed by Redis, and dynamic header injection for webhook destinations, and is packaged without a transformation limit on higher plan tiers.

Transformations is RudderStack's in-flight event transformation product, modifying event data between collection and delivery with JavaScript or Python.


Segment Protocols enforces tracking plans and catches event schema violations inside the Segment CDP.


Trackingplan Event Data Validation continuously validates analytics event data at capture, detecting broken tracking and schema anomalies.


Jitsu is an open-source event data collection platform that streams customer events into a company's own data warehouse.


AI-powered data platform that unifies systems and data for private-equity-backed roll-up companies.


Decodable Connectors ingest Kafka, Pulsar, Kinesis and CDC sources into real-time streaming pipelines.


Databar GTM Data Platform is the unified Databar surface exposing 160-plus integrations, enrichments, and templates across spreadsheets and APIs.


Unified data-engineering product for ingestion, transformation, orchestration, and pipeline observability.



Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.


LiveRamp's cloud-based platform for privacy-conscious data collaboration, identity resolution, and audience activation across channels.


Refactors warehouses, lakehouses, ETL and BI into governed agent-ready data foundation.


Managed cloud service that automates ELT pipelines from operational systems into warehouses.


Nstream Data Connectors join Kafka, Pulsar, PubSub, JDBC, NATS and RabbitMQ sources into stateful entities.


Unifies and readies first-party customer data for signal processing in the 6sense platform.


Cloud control plane for developing, testing, and orchestrating analytics transformations with dbt.


Product analytics tool from PostHog with autocapture, retroactive event definition, and native integration with session replay.

Segment Protocols enforces tracking plans and catches event schema violations inside the Segment CDP.

Trackingplan Event Data Validation continuously validates analytics event data at capture, detecting broken tracking and schema anomalies.

Jitsu is an open-source event data collection platform that streams customer events into a company's own data warehouse.

AI-powered data platform that unifies systems and data for private-equity-backed roll-up companies.

Decodable Connectors ingest Kafka, Pulsar, Kinesis and CDC sources into real-time streaming pipelines.

Databar GTM Data Platform is the unified Databar surface exposing 160-plus integrations, enrichments, and templates across spreadsheets and APIs.

Unified data-engineering product for ingestion, transformation, orchestration, and pipeline observability.

MuleSoft Anypoint integration and API management platform.

Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.

LiveRamp's cloud-based platform for privacy-conscious data collaboration, identity resolution, and audience activation across channels.

Refactors warehouses, lakehouses, ETL and BI into governed agent-ready data foundation.

Managed cloud service that automates ELT pipelines from operational systems into warehouses.

Nstream Data Connectors join Kafka, Pulsar, PubSub, JDBC, NATS and RabbitMQ sources into stateful entities.

Unifies and readies first-party customer data for signal processing in the 6sense platform.

Cloud control plane for developing, testing, and orchestrating analytics transformations with dbt.

Product analytics tool from PostHog with autocapture, retroactive event definition, and native integration with session replay.

Code-based BI tool for creating data products with SQL and markdown.
