Fulton, founded by Libie Motchan and Daniel Nelson, is a New York City-based startup that aims to revolutionize the orthopedic care market. The co-founders met while studying for their MBAs at The Wharton School, University of Pennsylvania. Fulton targets the gaps left by traditional, expensive medical orthopedic solutions by offering affordable and accessible alternatives. Their primary product line includes innovative orthopedic insoles designed to provide comfort and support, catering to a broad consumer base seeking cost-effective foot care solutions.

Notable figures associated with Fulton include its co-founders, who bring academic and entrepreneurial expertise to the company. The startup has garnered attention for its disruptive approach in a market traditionally dominated by established players like Dr. Scholl’s. Fulton's impact is evident in its growing customer base and positive reception in the orthopedic community, highlighting its potential to significantly influence the industry by making quality foot care more accessible to the general public.