Function of Beauty, founded in 2015, is a pioneering customizable beauty brand that leverages technology to create personalized hair, skin, and body care products. The company's core mission is to democratize custom beauty and empower individuality, ensuring that no two products are alike. Function of Beauty offers a range of products including shampoos, conditioners, leave-in treatments, and hair masks, all tailored to the specific needs of each customer. Their market focus is on consumers seeking personalized and scientifically-backed beauty solutions.
Notable affiliated people include co-founders Zahir Dossa, Hien Nguyen, and Joshua Maciejewski. The company has attracted significant investment from firms like L Catterton and GGV Capital. Key achievements include the development of a U.S. patent-pending plant-derived technology for hair repair and the successful launch of their SOS Custom Repair line. Function of Beauty has made a substantial impact by setting new standards in the beauty industry through innovation and customization, making personalized beauty accessible to a broader audience.
