LUS Brands, founded in January 2017 and based in Toronto, Canada, is a "non-beauty" beauty brand that focuses on creating innovative hair care products for naturally curly and textured hair. The company's core mission is to help consumers embrace their natural beauty rather than altering or masking it. Their flagship product line, Love Ur Curls, features a simplified 3-step system with water-activated styling products tailored for different curl types. LUS Brands operates primarily as an e-commerce business.
Notable figures associated with LUS Brands include its founder, Sahar Saidi. The company has garnered attention for its customer-centric approach and has received positive feedback for its effective and easy-to-use products. LUS Brands has made a significant impact by promoting self-love and confidence among individuals with curly hair, contributing to the broader movement of embracing natural beauty.
