Furrl

FurrlAI is an AI Intelligence Layer for global fashion commerce. Shoppable Looks, AI styling, AI cataloguing drive 2X engagement, increase cross-sell & reduce costs. Powered by 1TB proprietary fashion data. Shopify-native; custom integrations available.

Reliance Retail Ventures (RRVL) acquires Furrl’s AI-powered styling technology and commerce app to integrate AI into its consumer-facing businesses. The move expands the retailer’s use of artificial intelligence in product recommendations and digital shopping experiences. Furrl’s tools enable personalized styling suggestions and streamlined e-commerce operations for customers.

Aug 2026BMINews article

Reliance Retail Ltd. acquires Bengaluru-based startup Furrl to integrate its AI-powered styling and discovery tools into its retail operations. The all-cash deal leverages Furrl’s proprietary technology to enhance personalized shopping experiences for customers. No financial details of the acquisition have been disclosed.

Aug 2026Apparel ResourcesNews article

Reliance Retail acquires Bengaluru-based **Furrl**, an AI-driven fashion discovery platform for independent direct-to-consumer (D2C) apparel. The entire Furrl team joins Reliance, with founder **Esha Tiwary** leading AI initiatives. Furrl’s technology will integrate into Reliance’s broader commerce operations.

Aug 2026Venture Intelligence NewsNews article

Reliance Retail acquires Furrl, a fashion discovery platform specializing in AI-driven styling solutions. The move integrates Furrl’s technology, app, and team into Reliance Retail’s existing portfolio. This acquisition expands Reliance’s digital fashion capabilities, leveraging Furrl’s proprietary AI to enhance customer personalization.

Aug 2026Inc42 MediaNews article