Athleta is a certified B Corporation and performance lifestyle apparel brand for women operated by Gap, dedicated to inspiring women and girls to build confidence, strength, and belonging through movement.
The brand offers athletic and lifestyle apparel through company-operated stores, e-commerce, and franchise partnerships as one of Gap's four iconic American retail brands.

Performance lifestyle apparel brand for women operated by Gap.

Target — Family Apparel
target.com

Premium Activewear

Vuori — Athletic Apparel
vuoriclothing.com

Nike — Athletic Footwear and Apparel
nike.com

Lululemon — Athletic Apparel
shop.lululemon.com

Banana Republic
bananarepublic.com

Casual Apparel Retail
gap.com

Old Navy
oldnavy.gap.com

Premium Casual Apparel Retailer
jcrew.com

Classic Menswear
brooksbrothers.com

Women's Contemporary Workwear
anntaylor.com

Young Adult Casual Apparel Retail

Uniqlo — Casual Apparel
uniqlo.com

Fast-Fashion Apparel
www2.hm.com

Levi Strauss Signature — Value Apparel
| Attribute | Athleta | Target — Family Apparel | Vuori — Athletic Apparel | Nike — Athletic Footwear and Apparel | Lululemon — Athletic Apparel | Banana Republic | Casual Apparel Retail | Old Navy | Premium Casual Apparel Retailer | Classic Menswear | Women's Contemporary Workwear | Uniqlo — Casual Apparel | Fast-Fashion Apparel | Levi Strauss Signature — Value Apparel | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Provider | |||||||||||||||
| Founded | 1969 | 1902 | 2013 | 1964 | 1998 | 1969 | 1969 | 1969 | 1983 | 1818 | 1954 | 1984 | 1947 | 1853 | |
| Sells To | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | |
| Pricing Model | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | |
| Ownership | Public | Public | Private, Venture Capital | Public | Public | Public | Public | Public | — | — | — | — | — | Public |
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Targettarget.com$0 raised · Public
Founded 1902
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Vuorivuoriclothing.com$445M raised · Late Stage Private
Founded 2013
Sells To Consumers
Pricing Model Transactional
Ownership Private, Venture Capital
Provider
Nikenike.com$0 raised · Public
Founded 1964
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Lululemon Athleticacorporate.lululemon.com$0 raised · Public
Founded 1998
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
J.Crewjcrew.com$0 raised
Founded 1983
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Brooks Brothers$325M raised · Acquired Subsidiary
Founded 1818
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Ann Tayloranntaylor.com$0 raised · Acquired Subsidiary
Founded 1954
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Uniqlouniqlo.com$0 raised
Founded 1984
Sells To Consumers
Pricing Model Transactional
Ownership —
Founded 1947
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Levi'slevistrauss.com$623.3M raised · Public
Founded 1853
Sells To Consumers
Pricing Model Transactional
Ownership Public