H&M offers trend-driven casual apparel and accessories through global stores and e-commerce at accessible price points.
The brand competes with Gap in everyday denim, tops, outerwear, and family apparel assortments across seasonal collections.

H&M fast-fashion casual apparel for women, men, and children.

Uniqlo — Casual Apparel
uniqlo.com

Old Navy
oldnavy.gap.com

Casual Apparel Retail
gap.com

Target — Family Apparel
target.com

Young Adult Casual Apparel Retail

Levi Strauss Signature — Value Apparel

Athleta
athleta.com

Banana Republic
bananarepublic.com

Premium Activewear

Vuori — Athletic Apparel
vuoriclothing.com

Nike — Athletic Footwear and Apparel
nike.com

Lululemon — Athletic Apparel
shop.lululemon.com

Premium Casual Apparel Retailer
jcrew.com

Classic Menswear
brooksbrothers.com

Women's Contemporary Workwear
anntaylor.com
| Attribute | Fast-Fashion Apparel | Uniqlo — Casual Apparel | Old Navy | Casual Apparel Retail | Target — Family Apparel | Levi Strauss Signature — Value Apparel | Athleta | Banana Republic | Vuori — Athletic Apparel | Nike — Athletic Footwear and Apparel | Lululemon — Athletic Apparel | Premium Casual Apparel Retailer | Classic Menswear | Women's Contemporary Workwear | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Provider | |||||||||||||||
| Founded | 1947 | 1984 | 1969 | 1969 | 1902 | 1853 | 1969 | 1969 | 2013 | 1964 | 1998 | 1983 | 1818 | 1954 | |
| Sells To | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | |
| Pricing Model | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | |
| Ownership | — | — | Public | Public | Public | Public | Public | Public | Private, Venture Capital | Public | Public | — | — | — |
Founded 1947
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Uniqlouniqlo.com$0 raised
Founded 1984
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Targettarget.com$0 raised · Public
Founded 1902
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Levi'slevistrauss.com$623.3M raised · Public
Founded 1853
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Vuorivuoriclothing.com$445M raised · Late Stage Private
Founded 2013
Sells To Consumers
Pricing Model Transactional
Ownership Private, Venture Capital
Provider
Nikenike.com$0 raised · Public
Founded 1964
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Lululemon Athleticacorporate.lululemon.com$0 raised · Public
Founded 1998
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
J.Crewjcrew.com$0 raised
Founded 1983
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Brooks Brothers$325M raised · Acquired Subsidiary
Founded 1818
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Ann Tayloranntaylor.com$0 raised · Acquired Subsidiary
Founded 1954
Sells To Consumers
Pricing Model Transactional
Ownership —