CIRQA Smart Band
Provider 
Founded 1989
Sells To Consumers, Enterprise
Pricing Model Software, Transactional
Ownership Public

CIRQA Smart Band is a screenless health and fitness band that requires no subscription.
Garmin CIRQA Band is a no-subscription standalone activity tracker for 24/7 heart rate and sleep data without a watch.
Wrist-worn CIRQA matched independent references closely in a gym simulation, a yoga session and an outdoor bike ride. In the US, CIRQA is sold by Amazon and Garmin.com.
Adds products that compete with one of CIRQA Smart Band’s direct competitors but not with CIRQA Smart Band itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | CIRQA Smart Band | Hiyd Sensor | Oura Ring | Whoop Strap | |
|---|---|---|---|---|---|
| Linked Through | — | Direct competitor | Hiyd Sensor | Hiyd Sensor | |
| Provider | |||||
| Founded | 1989 | 2025 | 2013 | 2012 | |
| Sells To | Consumers, Enterprise | Business to consumer | Consumer | Consumers | |
| Pricing Model | Software, Transactional | Hardware Sales | Direct Sales | Recurring, Software, Transactional | |
| Ownership | Public | Venture-backed | Private | Venture-backed |
Provider 
Founded 1989
Sells To Consumers, Enterprise
Pricing Model Software, Transactional
Ownership Public
Founded 2025
Sells To Business to consumer
Pricing Model Hardware Sales
Ownership Venture-backed
Linked Through Hiyd Sensor
Provider 
Founded 2013
Sells To Consumer
Pricing Model Direct Sales
Ownership Private
Linked Through Hiyd Sensor
Provider 
Founded 2012
Sells To Consumers
Pricing Model Recurring, Software, Transactional
Ownership Venture-backed



Whoop Strap is a wearable fitness and health tracker that monitors recovery, strain, and sleep.
Oura Ring is a smart wearable ring that tracks sleep, activity, heart rate, and stress.

Whoop Strap is a wearable fitness and health tracker that monitors recovery, strain, and sleep.
