Gen Phoenix

Engineered to excel in every seating application.

This is leather, upgraded. Gen Phoenix is rethinking waste, recycling it into high-performance, lightweight materials perfect for footwear with a lightened environmental footprint.

Gen Phoenix’s flagship high-performance leather fibre-based circular material that provides the qualities of traditional leather without the compromises.

Gen Phoenix highlights how New York Fashion Week showcased circular fashion innovations, including upcycled collections by designers like Christian Siriano, Melke, and Zero Waste Daniel.

The aviation industry faces pressure to reduce carbon emissions through initiatives like the UK’s Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA).

Gen Phoenix expanded into luxury partnerships with brands like Coach and Dr Martens to address sustainability demands in the fashion industry.

Dr Martens’ 2022 sustainability strategy aims for net-zero operations by 2040, 100% sustainable materials by 2040, and extended product lifespan by 2025.

Gen Phoenix, founded in 2009, repurposes leather scraps into new materials, expanding from transportation to fashion with Elyse Winer’s leadership.

I agree to the terms of use and the privacy policy.

* Certified by Boeing Squirmin test – 200,000 cycles/equivalent of 7 years use

Gen Phoenix is inspired by the mythical bird that symbolizes rebirth and circularity—emerging from chaos stronger, more beautiful, and more powerful than ever before.

Adam, co-founder of Material Impact, has experience in product development, acquisitions, and investing in deep tech companies, including Gen Phoenix.

Elyse joined Gen Phoenix in 2023 to focus on marketing, sustainability, and fashion after advising the company on brand development.

John leads Gen Phoenix’s innovation and real-world impact since joining in 2009, driving its technology and operational success.

Lisa joined Gen Phoenix in 2024 to promote sustainable materials, having previously sold circular carbon-reducing products.

The world’s leading brands have searched exhaustively for a material that helps them both embrace the strengths of leather and advance their sustainability goals.

The company provides a form for sample requests and general business inquiries.

A new generation of materials for the next era of sustainability

This cookie policy explains how Gen Phoenix Ltd uses cookies on its website for functionality, preferences, and visitor analytics.

Gen Phoenix Ltd outlines its privacy policy for processing personal data in compliance with legal requirements.

Gen Phoenix’s Code of Conduct outlines sustainability, innovation, and ethical practices for employees, customers, and stakeholders.

Gen Phoenix supports the UN Universal Declaration of Human Rights and the Modern Slavery Act 2015, outlining policies against labor and human rights violations.

This policy applies to all personnel associated with Gen Phoenix, emphasizing transparency and open communication for issue resolution.