General Sentiment was founded as a social media and news media analytics company based in Long Island. The core mission of the company was to help businesses evaluate their brand performance across various media platforms. General Sentiment offered services that included analyzing content from over 60 million sources such as blogs, forums, Twitter, Facebook, and comment sections. Their patented text analytics software could assess social conversations, themes, news articles, key influencers, marketing campaigns, and unaided brand awareness.
Notable affiliated people and investors are not specified in the available information. Key achievements include the development and implementation of their patented text analytics software, which provided comprehensive media analysis for brands. Despite its innovative technology and contributions to social media analytics, General Sentiment shut down on June 24, 2015, laying off all its employees. The overall impact of the company was significant in the realm of media analytics, providing valuable insights into brand performance before its closure.