Gmarket highlights its platform’s scale by supporting **660,000 sellers**, prioritizing price-competitive vendors by featuring their products on its homepage. The move aims to strengthen seller retention and visibility amid growing e-commerce competition. The company’s annual conference reaffirms its commitment to open-market sellers as a core growth strategy.
Gmarket’s CEO argues that open marketplace models will dominate AI-driven e-commerce. The company traces its origins to a 2012 decision by a Korean consultant, then working in the UK, to launch an e-commerce platform in the Philippines after studying global leaders like Amazon, Taobao, Rakuten, Flipkart, and Gmarket itself.
Gmarket is expanding its reverse direct purchase service to allow foreign consumers to buy Korean products without traveling. The move targets markets beyond Southeast Asia, where demand for Korean goods is rising among foreign tourists. Retailers like Olive Young, Daiso, and Musinsa already benefit from increased foreign consumer interest.
Lazada partners with Gmarket to offer **20 million Korean products** to customers in Southeast Asia (Singapore, Malaysia, Thailand, the Philippines, and Vietnam). The collaboration expands access to South Korean e-commerce inventory across Lazada’s regional marketplace, beginning **September 29**.
