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Goldman Sachs — Marcus
Goldman Sachs — Marcus

Goldman Sachs — Marcus

ProductOperating Status: Currently Offered

Consumer savings and deposit platform offering high-yield savings accounts and certificates of deposit, following the 2023 exit from personal lending.

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Overview

Marcus by Goldman Sachs is a digital consumer banking platform launched in 2016, named after founder Marcus Goldman. It currently offers high-yield online savings accounts and certificates of deposit through its website and mobile app, with FDIC insurance through Goldman Sachs Bank USA.

The platform has undergone significant restructuring since 2022: Goldman exited unsecured personal lending in January 2023, shelved plans for a Marcus checking account, and transferred its GM credit card portfolio to Barclays in 2024. The Apple Card partnership also ended. Marcus now focuses exclusively on savings and deposit products as part of Goldman's Asset & Wealth Management division, having abandoned its original ambition to become a full-service digital bank.

Goldman Sachs — Marcus - Classification

Industry
  • Consumer Banking
Model
  • Direct To Consumer
Revenue
  • Interest Income
Customer
  • Consumer

Goldman Sachs — Marcus - Direct Competitors

  • Ally Financial

    Ally Financial logo

    Ally Bank

    ally.com

  • SoFi

    SoFi logo

    SoFi Checking and Savings

    sofi.com

AttributeGoldman Sachs — MarcusAlly BankSoFi Checking and Savings
ProviderGoldman Sachsgoldmansachs.comPublicAlly Financialally.comPublicSoFisofi.com4.1B raised · Series F
Founded186919192011
Sells ToInstitutional——
Pricing ModelFee-Based RevenueFee-Based Revenue, Interest Income—
OwnershipPublicPublic—
Goldman Sachs — Marcus

Provider Goldman Sachsgoldmansachs.comPublic

Founded 1869

Sells To Institutional

Pricing Model Fee-Based Revenue

Ownership Public

Ally Bank

Provider Ally Financialally.comPublic

Founded 1919

Sells To —

Pricing Model Fee-Based Revenue, Interest Income

Ownership Public

SoFi Checking and Savings

Provider SoFisofi.com4.1B raised · Series F

Founded 2011

Sells To —

Pricing Model —

Ownership —

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