Google Ads
Provider 
Founded 1998
Sells To Enterprises, Individuals
Pricing Model Advertising, Subscription
Ownership Subsidiary

Google Ads helps marketers create, buy, manage, and measure search and digital advertising campaigns.
Google Ads is Google's advertising platform for creating, buying, managing, measuring, and optimizing campaigns across search and other digital surfaces. It provides tools for budgeting, targeting, creative setup, reporting, and ongoing optimization to help advertisers run performance and brand campaigns.
In the market, Google Ads is widely used by marketers to reach audiences through intent-driven search as well as additional Google inventory and partners. It competes with Meta Ads Manager for marketing budgets and campaign management needs, including audience reach, measurement capabilities, and tools aimed at improving advertising performance.
NextRoll

AdRoll Advertising Platform
nextroll.com
Amazon

Amazon Ads
amazon.com
Criteo

Criteo Performance Advertising Platform
criteo.com

LinkedIn Ads
linkedin.com
Meta

Meta Ads Manager
meta.com
Microsoft

Microsoft Advertising
microsoft.com
| Attribute | Google Ads | AdRoll Advertising Platform | Amazon Ads | Criteo Performance Advertising Platform | LinkedIn Ads | Meta Ads Manager | Microsoft Advertising | |
|---|---|---|---|---|---|---|---|---|
| Provider | ||||||||
| Founded | 1998 | 2007 | 1994 | 2005 | 2003 | 2004 | 1975 | |
| Sells To | Enterprises, Individuals | Enterprise, Small Business | Consumers, Enterprise, Individuals | — | B2B, Consumer | Consumers, Enterprise | Enterprises, Small Business | |
| Pricing Model | Advertising, Subscription | Recurring | Advertising, Recurring, Transactional | — | Recurring, Transactional | Advertising | SaaS, Transactional | |
| Ownership | Subsidiary | Privately Held | Public | — | Subsidiary | Public | Public |
Provider 
Founded 1998
Sells To Enterprises, Individuals
Pricing Model Advertising, Subscription
Ownership Subsidiary
Provider 
Founded 2007
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Privately Held
Provider 
Founded 1994
Sells To Consumers, Enterprise, Individuals
Pricing Model Advertising, Recurring, Transactional
Ownership Public
Provider 
Founded 2005
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2003
Sells To B2B, Consumer
Pricing Model Recurring, Transactional
Ownership Subsidiary