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Google Ads
Google Ads

Google Ads

ServiceOperating Status: Currently Offered

Google Ads helps marketers create, buy, manage, and measure search and digital advertising campaigns.

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Overview
Analysis
News

Google Ads is Google's advertising platform for creating, buying, managing, measuring, and optimizing campaigns across search and other digital surfaces. It provides tools for budgeting, targeting, creative setup, reporting, and ongoing optimization to help advertisers run performance and brand campaigns.

In the market, Google Ads is widely used by marketers to reach audiences through intent-driven search as well as additional Google inventory and partners. It competes with Meta Ads Manager for marketing budgets and campaign management needs, including audience reach, measurement capabilities, and tools aimed at improving advertising performance.

Google Ads - Classification

Industry
  • Advertising Technology
Tags
  • Marketing Technology
  • SaaS

Google Ads - Direct Competitors

  • NextRoll

    NextRoll logo

    AdRoll Advertising Platform

    nextroll.com

  • Amazon

    Amazon logo

    Amazon Ads

    amazon.com

  • Criteo

    Criteo logo

    Criteo Performance Advertising Platform

    criteo.com

  • LinkedIn

    LinkedIn logo

    LinkedIn Ads

    linkedin.com

  • Meta

    Meta logo

    Meta Ads Manager

    meta.com

  • Microsoft

    Microsoft logo

    Microsoft Advertising

    microsoft.com

AttributeGoogle AdsAdRoll Advertising PlatformAmazon AdsCriteo Performance Advertising PlatformLinkedIn AdsMeta Ads ManagerMicrosoft Advertising
ProviderGooglegoogle.comNextRollnextroll.com158.6M raised · Series DAmazonamazon.com63M raised · PublicCriteocriteo.com270M raised · Series CLinkedInlinkedin.com26.4B raisedMetameta.com40.6B raised · PublicMicrosoftmicrosoft.com1M raised · Public
Founded1998200719942005200320041975
Sells ToEnterprises, IndividualsEnterprise, Small BusinessConsumers, Enterprise, Individuals—B2B, ConsumerConsumers, EnterpriseEnterprises, Small Business
Pricing ModelAdvertising, SubscriptionRecurringAdvertising, Recurring, Transactional—Recurring, TransactionalAdvertisingSaaS, Transactional
OwnershipSubsidiaryPrivately HeldPublic—SubsidiaryPublicPublic
Google Ads

Provider Googlegoogle.com

Founded 1998

Sells To Enterprises, Individuals

Pricing Model Advertising, Subscription

Ownership Subsidiary

AdRoll Advertising Platform

Provider NextRollnextroll.com158.6M raised · Series D

Founded 2007

Sells To Enterprise, Small Business

Pricing Model Recurring

Ownership Privately Held

Amazon Ads

Provider Amazonamazon.com63M raised · Public

Founded 1994

Sells To Consumers, Enterprise, Individuals

Pricing Model Advertising, Recurring, Transactional

Ownership Public

Criteo Performance Advertising Platform

Provider Criteocriteo.com270M raised · Series C

Founded 2005

Sells To —

Pricing Model —

Ownership —

LinkedIn Ads

Provider LinkedInlinkedin.com26.4B raised

Founded 2003

Sells To B2B, Consumer

Pricing Model Recurring, Transactional

Ownership Subsidiary

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    Paid Search Management

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    Marin Social Advertising Automation

    marinsoftware.com

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    Skai Paid Search

    skai.io

  • PPC Management logo

    PPC Management

    iceweb.com

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