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Goop
AddedFeb 15, 2024
UpdatedJun 18, 2026
Goop

Goop

Series D

Goop, a lifestyle brand by Gwyneth Paltrow, offers wellness advice, fashion collaborations, and multimedia content.

HQ
Santa Monica, CA, US
Founded
2008
Overview
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Fundraising
Employees
News

Goop, founded by actress Gwyneth Paltrow in 2008, is a wellness and lifestyle brand offering a range of products and services, including wellness advice, fashion collaborations, and multimedia content. Initially launched as a weekly email newsletter, Goop has expanded into e-commerce, pop-up shops, a print magazine, a podcast, and a Netflix docuseries, focusing on holistic health and alternative medicine.

Goop has significantly impacted the wellness industry, attracting a dedicated following and generating substantial media attention. The brand's collaborations with fashion designers and its diverse content offerings have established it as a prominent player in the lifestyle sector. With Gwyneth Paltrow as CEO, Goop continues to influence wellness trends and consumer behavior.

Goop - Similar Companies

Glossier logo

Glossier

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The Honest Company logo

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mindbodygreen

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Good Clean Love logo

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The Nue logo

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Thrive Causemetics logo

Thrive Causemetics

Orgain logo

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On The Goga logo

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Awe Inspired logo

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Herbalife logo

Herbalife

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Goop - Quick Facts

Who are Goop's competitors?

Companies similar to Goop include Glossier, The Honest Company, mindbodygreen and Good Clean Love.

When was Goop founded?

Goop was founded in 2008.

Where is Goop's headquarters located?

Goop's headquarters is located in Santa Monica, CA, US.

How much has Goop raised to-date?

As of Jan 1, 2019, Goop has raised a total of $75M (USD).

How many employees does Goop have?

Goop has 80 employees as of Feb 4, 2024.

Goop - Classification

Ownership
  • Private
Technology
  • Ecommerce
Geographic Exposure
  • Global
Revenue
  • Recurring
  • Transactional
Main Product
  • Lifestyle
  • Wellness
Tags
  • Retail
  • SaaS
NAICS
  • 513100Newspaper, Periodical, Book, and Directory Publishers
  • 513130Book Publishers
  • 510000Information
  • 513000Publishing Industries
SIC
  • 2700Printing, Publishing, And Allied Industries
  • 2730Books
  • 2731Books: Publishing, Or Publishing And Printing
Show 12 more industry codes
NAICS
  • 621000Ambulatory Health Care Services
  • 621300Offices of Other Health Practitioners
  • 621390Offices of All Other Health Practitioners
  • 621399Offices of All Other Miscellaneous Health Practitioners
  • 620000Health Care and Social Assistance
SIC
  • 2740Miscellaneous Publishing
  • 7300Business Services
  • 8000Health Services
  • 7310Advertising
  • 8040Offices And Clinics Of Other Health Practitioners
  • 7313Radio, Television, And Publishers' Advertising Representatives
  • 8049Offices And Clinics Of Health Practitioners, Not Elsewhere Classified