Founded with expertise from Swansea University and the United Nations, Greena World aims to revolutionize the travel industry by promoting sustainability. The company provides technology solutions for hotels and restaurants to enhance their environmental practices, increase revenues, and attract eco-conscious travelers. Greena World focuses on reducing tourism's carbon footprint and mitigating its impact on local communities. Their services include assessing, verifying, and communicating the sustainability efforts of hospitality businesses to a growing market of environmentally-aware guests.

Notable affiliations include partnerships with academic institutions and international organizations, which lend credibility and expertise to their mission. Greena World has achieved significant milestones, such as collaborating with numerous hotels and restaurants across various countries and conducting extensive research involving thousands of participants. The company's impact is evident in its ability to help hospitality businesses share their positive environmental contributions, thereby fostering a more sustainable travel industry.