Founded with a mission to promote sustainability, Softly aims to assist both businesses and consumers in making eco-friendly choices. The company offers tools for businesses to identify and manage sustainability certifications, thereby reducing brand risk and opening new markets. For consumers, Softly provides a Personal Sustainable Shopping Assistant, which helps users make environmentally conscious purchasing decisions. Their market focus spans consumer packaged goods (CPG) companies and individual shoppers committed to sustainability.

Notable affiliated people and investors have not been disclosed. However, Softly has made significant strides in the sustainability sector by developing AI-driven tools like the Sustainability Navigator and Risk Surveillance systems. These innovations help businesses avoid greenwashing and identify new sales channels, while consumers benefit from easy access to eco-friendly products. Softly's overall impact lies in its ability to simplify sustainable practices, making it easier for all stakeholders to contribute to a better tomorrow.