Founded in Denver, Colorado, Finch aims to educate consumers about sustainability by simplifying complex scientific data into actionable insights. Its core mission is to decode sustainability and empower individuals to make informed purchasing decisions. Finch offers a free Chrome browser extension that provides sustainability scores for products on Amazon, evaluating 84 product categories based on six environmental footprints. This tool helps shoppers make more environmentally conscious choices.
Finch has garnered attention for its innovative approach to sustainability education and has attracted notable investors and advisors passionate about environmental issues. The company has achieved significant milestones, including the successful launch of its browser extension and the development of a comprehensive scoring system. Finch's impact lies in its ability to make sustainability accessible and understandable, fostering a more eco-conscious consumer base.
