Groundfloor is a U.S.-based real estate lending marketplace that allows both accredited and non-accredited investors to participate in real estate investment loans on a fractional basis. Founded in 2013 by Brian Dally and Nick Bhargava, the platform offers a unique opportunity for individual investors to engage in crowdfunded real estate investing. Groundfloor operates under SEC Regulation A+ and is headquartered in Atlanta, Georgia.
The firm is led by key figures Brian Dally (CEO) and Nick Bhargava (EVP), who have established Groundfloor as a pioneer in the real estate crowdfunding space. Groundfloor's investment philosophy centers on democratizing access to high-yield, no-fee real estate investments. The platform provides value-added services such as automatic investing, which reinvests funds upon repayment, allowing investors to grow their wealth effortlessly.