GudangAda

The company offers nationwide distribution services to help brands establish a presence in Indonesia.

GudangAda Beauty, founded in 2019 by Henry Stevensang, operates on FMCG fundamentals shaped by decades of experience in General Trade.

The company supports brands entering, launching, and scaling nationwide in Indonesia.

GudangAda’s founder recounts key milestones in the company’s growth trajectory. The startup focuses on e-commerce solutions tailored for Indonesian small and medium enterprises (SMEs). Challenges include scaling operations while maintaining customer trust and operational efficiency. The founder highlights early-stage funding rounds and strategic partnerships as pivotal to expansion.

Oct 2021e27News article

GudangAda secures over **$100 million in Series B funding**, exceeding its $75 million target. The Jakarta-based B2B marketplace connects wholesalers with retail stores and buyers. Investors include Asia Partners, Falcon Edge, Sequoia Capital India, Alpha JWC, and Wavemaker Partners, with the round being oversubscribed.

Jul 2021TechCrunchNews article

GudangAda appoints Huan Yang, ex-Grab Engineering Head, as its new Chief Technology Officer. The move follows Yang’s extensive experience in scaling engineering teams and digital infrastructure. GudangAda operates Southeast Asia’s largest online marketplace for daily essentials, leveraging technology to streamline logistics and retail operations.

Jan 2021e27News article

GudangAda, a two-year-old Indonesian e-commerce startup, maintains strong investor interest amid the pandemic by sustaining growth and operational resilience. The company leverages its niche focus on daily essentials and hyperlocal delivery to retain customer demand. Venture capital firms continue backing its expansion despite economic challenges, highlighting its adaptability in a competitive market.

Nov 2020e27News article