Harley-Davidson, Inc., founded in 1903 by William S. Harley, Arthur Davidson, Walter Davidson, and William A. Davidson, is a leading American motorcycle manufacturer headquartered in Milwaukee, Wisconsin. The company's core mission is to fulfill dreams of personal freedom through the design and manufacturing of motorcycles, along with a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear, and apparel. Harley-Davidson focuses on the global market, offering a range of products from touring bikes to adventure motorcycles.
Notable figures associated with Harley-Davidson include Jochen Zeitz, who serves as CEO and chairman. The company has achieved significant milestones, such as surviving the Great Depression and maintaining its status as one of the two major American motorcycle manufacturers alongside Indian Motorcycles. Harley-Davidson's impact is evident in its strong brand loyalty and cultural significance, symbolizing freedom and adventure for riders worldwide. The company continues to innovate with events like the Harley-Davidson Homecoming Festival and customizable bike options through the H-D® Bike Builder.
