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Harley-Davidson
AddedFeb 19, 2024
UpdatedJul 4, 2026
Harley-Davidson

Harley-Davidson

Public

Harley-Davidson: A leading American motorcycle manufacturer, surviving since 1903, with a global presence.

HQ
Milwaukee, WI, US
Founded
1903
Overview
Compare
Employees
News
Website

Harley-Davidson, Inc., founded in 1903 by William S. Harley, Arthur Davidson, Walter Davidson, and William A. Davidson, is a leading American motorcycle manufacturer headquartered in Milwaukee, Wisconsin. The company's core mission is to fulfill dreams of personal freedom through the design and manufacturing of motorcycles, along with a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear, and apparel. Harley-Davidson focuses on the global market, offering a range of products from touring bikes to adventure motorcycles.

Notable figures associated with Harley-Davidson include Jochen Zeitz, who serves as CEO and chairman. The company has achieved significant milestones, such as surviving the Great Depression and maintaining its status as one of the two major American motorcycle manufacturers alongside Indian Motorcycles. Harley-Davidson's impact is evident in its strong brand loyalty and cultural significance, symbolizing freedom and adventure for riders worldwide. The company continues to innovate with events like the Harley-Davidson Homecoming Festival and customizable bike options through the H-D® Bike Builder.

Harley-Davidson - Similar Companies

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Harley-Davidson - Quick Facts

Who are Harley-Davidson's competitors?

Companies similar to Harley-Davidson include Hero MotoCorp, Honda Motor, Buell Motorcycles and Yamaha Motor Co..

When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

Where is Harley-Davidson's headquarters located?

Harley-Davidson's headquarters is located in Milwaukee, WI, US.

How many employees does Harley-Davidson have?

Harley-Davidson has 6,300 employees as of Feb 6, 2024.

Harley-Davidson - Classification

Industry
  • Retail
Ownership
  • Public
Geographic Exposure
  • Global
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Motorcycles
Tags
  • Motorcycles
Unique IDs
  • secCik: 0000793952
  • ticker: HOG
NAICS
  • 336900Other Transportation Equipment Manufacturing
  • 336990Other Transportation Equipment Manufacturing
  • 336991Motorcycle, Bicycle, and Parts Manufacturing
  • 330000Manufacturing
  • 336000Transportation Equipment Manufacturing
SIC
  • 3750Motorcycles, Bicycles, And Parts
  • 3751Motorcycles, Bicycles, and Parts
  • 3700Transportation Equipment
Show 4 more industry codes
NAICS
  • 336100Motor Vehicle Manufacturing
SIC
  • 4000Railroad Transportation
  • 3710Motor Vehicles And Motor Vehicle Equipment
  • 3711Motor Vehicles And Passenger Car Bodies