HeatMap

HeatMap was founded on the idea that ecommerce teams should measure website behavior by the revenue it produces rather than by traffic alone. It builds an analytics platform that combines revenue-attribution heat mapping, conversion-funnel analysis, and behavioral tracking, and it sells that platform to online merchants rather than running advertising or media businesses of its own.

Its product focuses on connecting each on-page element, from product images to checkout buttons, to purchase outcomes, so merchants can see where revenue is won or lost; that revenue attribution is the axis on which it separates itself from general-purpose web analytics tools. It targets direct-to-consumer and ecommerce brands, and its cookieless, zero-code design lets those merchants install it through integrations with platforms such as Shopify, WooCommerce, Magento, and BigCommerce without engineering work.