Helm was founded with the core mission of empowering individuals to reclaim ownership of their data, focusing on consumer privacy and security. The company aimed to provide products and services that enabled users to manage their personal information independently, without relying on third-party platforms. Helm's market focus was on privacy-conscious consumers seeking greater control over their digital footprint.

Despite its innovative approach, Helm faced significant challenges, particularly in manufacturing and supply chain logistics exacerbated by the Covid-19 pandemic. These issues ultimately led to the cessation of operations on December 30, 2022. Helm's efforts to shift its supply chain from Mexico to China in late 2019 were part of a strategy to reduce costs and improve scalability, but these changes were insufficient to sustain the business.