Hero Sports, founded in Bellevue, Washington, is dedicated to advancing interest and appreciation for small-school athletics. Their core mission is to aggregate and publicize stories about teams, players, fans, and coaches, thereby empowering athletic departments. Hero Sports collaborates with sports information and media teams to develop and promote stories, aiming to capture and highlight every newsworthy event in collegiate athletics. Their platform serves as a comprehensive resource for fans and stakeholders of small-school sports.

Notable figures affiliated with Hero Sports include sports analysts like Sam Herder and Colton Pool, who contribute to the platform's content. The organization has successfully carved out a niche in the sports media landscape by focusing on underrepresented athletic programs. Their impact is evident in the increased visibility and recognition of small-school teams and athletes, fostering a greater appreciation for these programs within the broader sports community.