Highbrow was an ad-free, curated video service for children aged one to eleven, featuring staff-vetted independent-creator content.
Company · Founded 2016
Overview
Business context, funding history, and the people behind the organization.
Competitive Disadvantages
Highbrow's paid curation faced a direct price challenge from free viewing. Much of its video content was available on YouTube without charge, so the subscription's value depended on curation, an absence of advertising an…
Competitive Landscape
Highbrow occupied a specialist children's streaming niche alongside Hopster and CoolSchool in 2021. Its educational library covered subjects from science and mathematics to art and languages, with content for children up…
Growth Drivers
Highbrow's historical distribution opportunity lay in bringing its specialist library to televisions. Its June 2021 partnership with LG extended the app to 145 countries, with more than 10,000 educational videos availabl…
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