HighOnLove
Maker of cannabis-infused intimate oils, gels, and lubricants.
Founded
2018Maker of cannabis-infused intimate oils, gels, and lubricants.
HighOnLove (legal operator Produits Amour et Beaute Inc.) sells small-batch wellness and intimacy products through its Shopify storefront, positioned as award-winning and designed for women of all shapes and sizes. Its catalog is organized into Body Care, Fragrance, Massage, Sexual Wellness and Gifts, plus digital gift cards.
The entire line is certified cruelty-free, vegan and made with clean ingredients. Cannabis positioning runs through the brand: a Hemp Oil line serves restricted markets, a THC+CBD line serves unrestricted markets, and founder Angela Mustone describes formulas using CBD and hemp seed oil to address dryness and discomfort.
HighOnLove operates in the growing global sexual wellness market, where third-party forecasts cluster around 7-8% CAGR toward $50B or more by the early 2030s. The tailwind is destigmatization and mainstreaming of intimacy products.
The brand's own trajectory mirrors the outlook: post-COVID pivot to e-commerce and social community, expansion into Canadian beauty retailers and spas, European push into Paris and Germany, Colorado THC launch, and stated plans for UK entry and more US states.
HighOnLove couples a distinct brand position with formulation and founder advantages. Its 2021 ROSE LifeScience joint venture made it the first female-focused cannabis line developed for the Canadian market, and its products were gynecologically tested with soap- and chemical-free positioning from launch.
The entire line is vegan, cruelty-free and clean-ingredient, marketed to relieve vaginal dryness, discomfort and low libido after childbirth or menopause. Founder Angela Mustone brings more than 15 years in sexual health and wellness product sales, including international roles at California Exotic Novelties and Dermalogica.
HighOnLove's own sources document real constraints. Founder Angela Mustone states that funding and raising capital was the initial challenge in starting the business, and that the post-COVID retail shift forced heavier investment in social community and e-commerce.
Regulatory fragmentation shapes the product line: the brand maintains a Hemp Oil line for cannabis-restricted areas and a separate THC+CBD line for unrestricted areas, complicating SKU and compliance economics. As a small Canadian women-owned indie, the company also faces margin pressure from premium ingredient costs and a historically male-dominated industry.
Current storefront pricing on highonlove.co places hero intimacy SKUs at $55-$65, with entry minis at $25 and body-care items around $40-$60. The site offers free shipping on orders over $80 CAD and over $50 US, plus digital gift cards.
A wholesale page courts retail partners and spas, consistent with 2025 reporting of expansion into more Canadian beauty retailers and high-end spas. At launch in 2019 the full 10-piece collection was priced $45-$80, showing a sustained mid-premium band as the range broadened.