HockeyStack

HockeyStack sells through a demo-gated, sales-led motion: no published tiers, free tier, or trial; contact-sales forms and an interactive demo are the only no-cost entry. Demand generation pairs a content engine of blog, Labs benchmarks, and free template and prompt libraries with founder-led LinkedIn, case studies, events, and 38 listed integrations. A June 2025 Outbound Kitchen profile reports the outbound team formed in Q3 2024 now contributes 50% of pipeline at $50,000-plus ACV, split 70% calls, 20% LinkedIn, 10% email; inbound including paid ads carried growth to about $5 million ARR.

Google's Ads Transparency Center lists 81 ads for hockeystack.com under the verified advertiser Hockeystack in the United States. Creator reach runs through a Rewardful-network affiliate program at 25% recurring commission for twelve months with a 60-day cookie, recorded by the openaffiliate.dev directory in April 2026. Earned and community reach includes an owned LinkedIn page with 30,048 followers, G2 badges displayed on the company's own site, dated funding coverage across PR Newswire, FinSMEs, and trade outlets, and first-party customer counts of 200 to 250 B2B customers.

HockeyStack's current materials frame its market around fragmented go-to-market data and the difficulty of tying marketing activity to revenue. The company positions its platform as a single source of truth for attribution and buyer journeys across marketing, sales, and go-to-market operations, and its product pages address marketing leaders, performance marketing teams, and sales leaders as distinct buying groups.

The company also presents AI agents as the next layer of that market, describing forward-looking recommendations and agent-executed work in its public materials, and it maintains a documentation surface for revenue agents and a separate brand line for AI workforce products. Reviewed first-party pages describe this direction qualitatively; they publish no market-size estimate, growth forecast, or independent category ranking.

HockeyStack publishes no self-serve price tiers or seat rates. Its pricing page presents every plan as including GTM and CRM integrations, hands-on support from the success team, custom setups for complex data environments, and performance reporting, with contact-sales and enterprise-team calls to action instead of published amounts.

Buyer segmentation runs through dedicated pages for marketing leaders, performance marketing, and sales leaders, alongside a separate enterprise track focused on identity resolution, data governance, and compliance. No free tier or trial is advertised; an interactive live demo is the only no-cost entry, leaving pricing sales-negotiated.

HockeyStack’s public company pages describe an integrated B2B revenue platform for marketing, sales, and revenue operations. They identify buyer-journey analysis, revenue attribution, marketing performance, account intelligence, workflow support, and account-level research as capabilities. Its company website links customers to Account Intelligence and Marketing Intelligence product pages and provides supporting documentation.

The company documentation describes Account Intelligence scoring, stakeholder discovery, account plans, and research properties separately from Marketing Intelligence attribution reporting. Current company materials also identify Revenue Agents and the Bourne brand; Bourne’s terms name HockeyStack, Inc. as its operator. Company-wide platform performance claims are not attributed to Account Intelligence in this overview.