Honeylove, founded by Betsie Larkin, a Top 40 dance music recording artist, specializes in creating body-shaping apparel for women. The company’s core mission is to enhance body shape and support posture through innovative design. Their flagship product, a shaping undergarment, pioneered the Sculptwear category, offering targeted body-shaping solutions. Honeylove focuses on the women’s apparel market, providing functional yet stylish undergarments that cater to everyday needs and special occasions.
Notable for its successful Kickstarter campaign, Honeylove raised $350k in preorders, placing it in the top 1% of campaigns on the platform. The company has garnered attention for its unique approach to body-shaping apparel, combining functionality with aesthetics. Honeylove's impact is evident in its growing customer base and positive reception in the fashion industry, positioning it as a leader in innovative women's apparel.
