Harper Wilde, Inc. was founded with the core mission of revolutionizing the women's lingerie shopping experience by providing high-quality, comfortable, and affordable bras and undergarments. The company's vision is to empower women by simplifying the process of buying lingerie through an online platform. Harper Wilde offers a curated selection of bras, underwear, sleepwear, and activewear, focusing on everyday essentials that combine comfort and style. Their market focus is primarily on customers in the United States.
Notable affiliated people include co-founders Jane Fisher and Jenna Kerner, who have driven the company's growth and innovation. Harper Wilde has attracted significant investment from venture capital firms like CRV and NEA. Key achievements include a strong customer base and positive reviews for their products' comfort and fit. The overall impact of Harper Wilde has been to set new standards in the lingerie industry by prioritizing customer needs and promoting body positivity.