Founded in 2015, Universal Standard LLC is a US-based online retailer with a core mission to provide high-quality, stylish apparel for women of all sizes. The company aims to revolutionize the fashion industry by offering inclusive sizing from 00 to 40, ensuring that every woman can find clothing that fits her perfectly. Universal Standard's product range includes active and lounge wear, sweatshirts, pants, leggings, tops, skirts, jeans, coats, and jackets. Their market focus is on women in the United States who seek fashionable and comfortable clothing options.

Notable affiliated people include co-founders Polina Veksler and Alexandra Waldman, who have been pivotal in driving the company's vision of size inclusivity. Universal Standard has attracted significant attention and investment from prominent figures in the fashion and business sectors. Key achievements include collaborations with major brands and a growing loyal customer base. The overall impact of Universal Standard has been substantial in promoting body positivity and inclusivity within the fashion industry, setting new standards for size diversity.