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Hooklogic
AddedFeb 15, 2024
UpdatedJun 28, 2026
Hooklogic

Hooklogic

Acquired

Performance marketing pioneer, HookLogic accelerates sales for brands via commerce search ads on leading retail platforms.

HQ
New York City, NY, US
Founded
2011
Overview
Compare
Fundraising
Employees
Website

Founded in 2004, HookLogic is a pioneer in performance marketing, focusing on accelerating sales for brands through commerce search advertising. The company partners with leading retailers and online travel agencies to help advertisers reach in-market shoppers, drive traffic to products, and attribute resulting sales. HookLogic's platform is utilized by major brands and retailers such as Walmart, Target, Best Buy, Macy’s, Expedia, and Priceline, making it a key player in the digital advertising market.

Notable affiliates include major brands like Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft, Marriott, and Starwood. HookLogic's innovative approach has garnered significant attention and investment, leading to its acquisition by Criteo in 2016. This acquisition has expanded HookLogic's impact in the digital advertising space, enhancing its ability to deliver targeted marketing solutions and driving substantial growth for its clients.

Hooklogic - Quick Facts

When was Hooklogic founded?

Hooklogic was founded in 2011.

Where is Hooklogic's headquarters located?

Hooklogic's headquarters is located in New York City, NY, US.

How much has Hooklogic raised to-date?

As of Apr 13, 2016, Hooklogic has raised a total of $39M (USD).

Hooklogic - Classification

Ownership
  • Equity
  • Venture Capital
Technology
  • Analytics
  • Data
Geographic Exposure
  • Global
Model
  • Platform
Customer
  • Enterprise
Main Product
  • Advertising
  • Marketing
Tags
  • SaaS
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541000Professional, Scientific, and Technical Services
  • 541800Advertising, Public Relations, and Related Services
  • 541810Advertising Agencies
SIC
  • 7300Business Services
  • 7310Advertising
  • 7311Advertising Agencies
Show 6 more industry codes
NAICS
  • 541600Management, Scientific, and Technical Consulting Services
  • 541610Management Consulting Services
  • 541613Marketing Consulting Services
SIC
  • 8700Engineering, Accounting, Research, Management, And Related Services
  • 8740Management And Public Relations Services
  • 8742Management Consulting Services