HubSpot CRM is available at no cost with no expiration date and no credit card required, distinguishing it from time-limited free trials offered by many competitors. AI tools branded Breeze are woven throughout the product rather than sold as a separate add-on.

The CRM is integrated with the broader HubSpot Customer Platform spanning marketing, sales, service, and operations, allowing records to move across hubs without additional tooling. Setup requires only a browser and no IT support, which lowers the adoption barrier for small teams.

The free tier is capped at two users and 1,000 contacts, which limits adoption for growing teams. Several advanced capabilities are gated behind paid editions rather than included at no cost.

Features such as custom reporting, custom objects, single sign-on, duplicate management, and the removal of HubSpot branding are only available in the paid Starter, Professional, and Enterprise editions. Teams that need those features must upgrade from the free plan.

HubSpot announced the free CRM at its INBOUND14 conference on September 16, 2014, with the product entering public beta for customers ahead of broader availability in 2015. Founders Brian Halligan and Dharmesh Shah introduced it as part of a new sales platform alongside the Sidekick sales-acceleration product.

Since launch the offering has grown into the free tier of HubSpot's Smart CRM platform, adding the Breeze AI assistant and deeper ties to the marketing, sales, service, and operations hubs. The product remains free with no expiration date while paid editions layer additional capabilities on top of the same records.

HubSpot CRM uses a freemium model in which the core CRM is free forever with no expiration date and no credit card required. The free plan supports up to two users and 1,000 contacts, with unlimited customer data.

Paid upgrade tiers extend the product when teams need more: Starter begins at $15 per seat per month, Professional at $50 per seat per month, and Enterprise at $75 per seat per month. The free CRM funnels users toward the broader paid Hub editions rather than charging for the base product.

HubSpot CRM is a free, AI-enabled customer relationship management product that centralizes customer data, contacts, deals, tasks, and reporting in one system. It ships with the Breeze AI assistant built into the core workflow. Mobile applications for iOS and Android extend the product beyond the browser.

A marketplace of more than 2,000 integrations connects the CRM to surrounding business tools. The product is used by more than 306,000 customers across over 135 countries.