Hudson MX, founded in January 2016, is a media software startup dedicated to empowering agencies and brands to achieve strategic growth and cost savings. The company offers a suite of solutions designed to help teams navigate the evolving media ecosystem, enabling differentiated strategies, revenue growth, and a talent advantage. Their core product, the MX Platform™, supports various functions including finance and procurement, media buying and activation, and marketing and planning. Hudson MX primarily focuses on enhancing operational efficiency and effectiveness for agencies and brands.

Notable figures associated with Hudson MX include its founder JT Batson, who has extensive experience in media and technology. The company has garnered significant investment from prominent venture capital firms, aiding its rapid growth and development. Key achievements include successful partnerships with major agencies and brands, as well as the continuous enhancement of their MX Platform™. Hudson MX has made a substantial impact on the media industry by providing innovative tools that streamline operations and drive strategic success for its clients.