Founded in Starkville, Mississippi, HUMO is a wearable technology company dedicated to enhancing fitness training and minimizing performance-related injuries. The company’s core mission is to revolutionize the golf industry by combining neuromechanics, engineering, and golf instruction. HUMO offers products like the Humo Go Wearable Golf Swing Aid and Humo Pro, specifically designed to improve golfers' swings and lower their scores, with a particular focus on junior golfers.

HUMO has garnered attention for its innovative approach to golf training, integrating advanced technology to provide actionable insights for players. The company collaborates with experts in both golf and engineering to ensure their products are at the cutting edge of sports technology. While specific investors and affiliated notable people are not detailed, HUMO's impact is evident in its growing adoption among golfers looking to enhance their performance and reduce injuries through data-driven training methods.