Founded in Amsterdam, Hypeal is a financial services company focused on revolutionizing e-commerce loyalty. The company's core mission is to tackle the high customer churn rates in non-subscription-based e-commerce by introducing HYPES, exclusive digital assets that add intrinsic value and tradability to loyalty points. Hypeal's marketplace solution aims to enhance brand loyalty, reduce churn, and reward stakeholders, thereby creating a more engaging and sustainable e-commerce environment. Their services are primarily targeted at Shopify and WooCommerce stores.

Hypeal has garnered attention for its innovative approach to loyalty programs, attracting notable investors and industry experts. The company has achieved significant milestones, including increasing average order lift, purchase frequency, and gross margins for its clients. By offering paid membership cards that unlock prime experiences and exclusive benefits, Hypeal has made a substantial impact on the global $200 billion loyalty market. Their solution not only benefits merchants but also creates a more rewarding shopping experience for customers.