ICICI Prudential Life rebrands as **ICICI Life** and introduces the tagline *“Har Kal Aasaan”* (Always Easy), positioning itself as a simpler insurance provider. The company has not yet provided specific metrics or actions to demonstrate how it will make insurance more accessible or understandable. The name change takes effect on **October 16, 2026**, following a shift in branding strategy.
Oct 2026Business Genes - Strategy is in our DNA.News article
ICICI Life Insurance unveils a refreshed brand identity to modernize its visual and verbal communication. The update includes a new logo, color palette, and design language aimed at reinforcing trust and clarity. The company targets improved customer recognition and engagement through the rebranding initiative.
Oct 2026https://test.uniindia.com/icici-life-insurance-launches-new-brand-identity/prnewswire/news/4010422.htmlNews article
ICICI Life Insurance Ltd’s board appoints Sidharatha Mishra as Managing Director & CEO for a five-year term. Mishra currently leads digital channels, partnerships, customer service, and NRI/IFIG groups at ICICI Bank Limited. The appointment follows his extensive experience in banking and customer-facing operations.
ICICI Prudential Life Insurance Co. Ltd. announces its CEO resignation. The company appoints Sidharatha Mishra as the successor to lead its operations.
