IDEO, founded in 1991 through the merger of David Kelley Design, Moggridge Associates, ID Two, and Matrix Product Design, is a global design and consulting firm headquartered in San Francisco, California. The company employs over 500 people and operates offices in the U.S., England, and China. IDEO's core mission is to use a design thinking approach to innovate products, services, environments, brands, and digital experiences. Their market focus includes helping organizations develop breakthrough products and strategic futures while building creative capabilities within teams.
Notable figures associated with IDEO include founders David Kelley, Bill Moggridge, and Mike Nuttall, as well as current CEO Derek Robson and Chair Tim Brown. IDEO has earned recognition for its influential role in popularizing design thinking and has collaborated with leading global organizations to solve complex challenges and drive innovation. The firm's impact is evident in its ability to create valuable, user-centered designs that have set new standards across various industries.
