Founded in 2002, IMA is dedicated to accelerating market-ready innovation and enhancing product launches for startups and mature companies worldwide. The organization operates within a rich and diverse mobile and media ecosystem, offering services that include commercialization support and innovation lab resources. IMA collaborates with key partners such as mobile operators, publishers, new media entities, and network and handset vendors to significantly boost the commercial launch of products.
Notable affiliates include Telefonica/BlueVia and Orange Israel, which provide essential network support for IMA's initiatives. With a portfolio of over 100 startups and mature companies, IMA has a proven track record of successful market entries. The organization’s impact is evident in its ability to foster innovation and drive commercial success across the mobile and media sectors.