InContext Solutions

Founded in 2009, InContext Solutions is a global leader in enterprise mixed reality (MR) solutions aimed at optimizing retail environments and enhancing shopper engagement. The company's core mission is to revolutionize the retail industry by providing innovative MR tools that enable retailers to visualize, test, and implement new store layouts and merchandising strategies. Their primary product, ShopperMX, offers a comprehensive platform for virtual commerce, visual merchandising, and retail execution, catering to major retailers and brands seeking to improve their in-store experiences.

Notable figures affiliated with InContext Solutions include co-founders Mark Hardy and Tracey Wiedmeyer. The company has attracted significant investment from firms like Intel Capital and Beringea. Key achievements include pioneering the use of MR in retail settings and securing partnerships with leading retailers globally. InContext Solutions has made a substantial impact on the retail industry by enabling data-driven decision-making and reducing the time and cost associated with physical store modifications.