In an official 2022 customer case study, DISCO used Influ2 Contact-Level Advertising to reach decision-makers at key accounts with personalized ads and content. After a proof of concept, DISCO expanded its paid-media programs and tailored content to different purchase-journey stages, combining advertising with Pardot forms, nurture emails, and calls to action.

For one financial-institution campaign, the case study reports 40 clicks from decision-makers, more than 1,700 impressions, and three direct visits to linked digital assets. Click engagement was integrated into Salesforce and triggered sales alerts; DISCO also used campaign engagement signals to guide content across the funnel. These are historical, company-published customer results, not a current performance guarantee.

Slot-based audience capacity is finite within the selected billing period. A monthly allocation refreshes at the next cycle and unused capacity expires, so reaching the cap pauses new target activations; people already reached continue receiving ads. Monthly delivery therefore depends on the timing of first impressions and when teams add new contacts.

Removing a person who has already received an impression does not return that period's slot. Annual allocations use a different schedule because remaining capacity is available through the year, which can accommodate variable campaigns but still requires teams to plan cumulative reach. These documented usage mechanics are operational trade-offs, not claims of inferior campaign outcomes.

Influ2’s contact-level advertising workflow begins with audience discovery: marketers identify individual contacts that match the ideal customer profile, including members of buying groups at target accounts. They upload campaign creative, then activate campaigns through display and social media channels for the selected audience.

The product reports impressions, clicks, reach, and engagement at both contact and account levels. Campaign results can sync to CRM, marketing automation, and sales-engagement platforms, where teams can use the data for lead scoring, nurture programs, and sales outreach. This describes the linked workflow from audience selection through activation and reporting for the contact-level advertising offering.

Influ2 documents a subscription structure measured in slots, with one slot corresponding to a unique person who receives a first ad impression during a subscription period. Monthly slots are a fixed allotment that refreshes each month without unused-capacity rollover, while annual slots are allocated for the year and can be paced across periods.

The documented model ties capacity to unique audience reach rather than repeat impressions to the same person. Monthly caps pause new activations once reached, while annual capacity supports variable timing across the year. The reviewed first-party product and help materials explain slot allocation but do not publish a numeric price or per-slot rate.

Influ2 Contact-Level Ads is an advertising offering for B2B marketing teams that builds audiences from named buyers synced from customer relationship management systems. It distributes campaign placements across third-party advertising networks and records exposure and engagement at the individual contact level.

The offering provides sales teams with notifications and engagement context for follow-up, then relates ad activity to pipeline and revenue outcomes, including engagement that occurs without a form submission. It is presented as a distinct offering within Influ2's broader contact-level account-based marketing platform.