Instagram is offering six-figure payments to YouTube creators to post long-form video content on its platform. The move aims to attract top talent away from YouTube by incentivizing them with substantial financial deals. Creators with established audiences stand to benefit from these exclusive opportunities.
Instagram is allowing select U.S. creators to test 90-minute long-form video content, including podcasts. The feature aims to position the platform as a hub for extended video programming. Early adopters gain access to explore how such content performs on the app.
Instagram releases its first Apple TV app, offering Reels, longer videos, and live shows on Apple’s streaming device. Users can watch creator content, discover videos, and sync viewing progress across devices. The app supports group viewing and builds on Instagram’s earlier TV expansions to Amazon Fire TV, Google TV, and Samsung smart TVs.
Rachel Monroe writes about Meta’s law-enforcement-outreach team, and about those who monitor social media in an effort to prevent school shootings and other acts of violent extremism.
