InstantlyInstantly Lead Database

The database is reached through the same subscription and interface as the sending platform, so a list moves into a campaign without leaving the product or exporting a file. Search also draws on signals such as job postings, technologies in use, funding events, and news rather than firmographic filters alone.

Because it is sold alongside outreach rather than as a standalone data licence, the vendor can price it as a credit product and only charge for contacts it actually resolves. Competing contact databases are generally separate purchases, which forces buyers to reconcile a second contract, a second export, and a second billing relationship.

The lead database began as a lead-finder feature attached to campaigns, then grew into a searchable product with its own filters, enrichment options, and credit pricing. The vendor later replaced the earlier surface with a rebuilt search experience that it documented as fully superseding the original.

That rebuild widened the offering beyond contact lookup: enrichment for company details, hiring activity, technology use, funding, and news was folded into the same search, and the product was given its own place in the platform's product navigation. Access to AI models for research and personalisation was added to the same credit pool.

Contact data is sold through Instantly Credits rather than a flat data licence. The vendor prices a verified email found in its own data at one credit and one sourced from a partner provider at two or more, so spend tracks how much outside data a search has to reach for.

Credits are bought in monthly tiers that scale from a small entry allocation up to much larger volumes, and the same balance funds AI enrichment and research actions alongside contact resolution. Company-level details and unresolved records are not charged, which the vendor presents as paying only for contacts the platform can actually supply.

Instantly Lead Database is the B2B contact data product sold inside the Instantly platform. Buyers search a set of business contacts by role, seniority, company size, industry, location, and buying signals, then enrich and export the records they want straight into outreach campaigns.

Enrichment resolves work email addresses through several data sources in sequence, and the vendor documents a waterfall approach that tries the next provider when one cannot find an address. Records can also be exported to external CRM and outreach systems.