InstantlyInstantly Website Visitors

Identification runs inside the same platform that sends the outreach, so a resolved visitor can be enrolled in a campaign or a list with no export and no second tool. The vendor also bills only profiles it actually resolves, charging nothing when no business email or profile is found, and returns the visiting company at no cost in those cases.

Because the pixel feeds the platform's contact data and its AI agents, an identified visitor arrives with company context attached rather than as a bare record. That combination of identification and immediate activation is what the vendor positions against stand-alone visitor-tracking services.

Visitor identification was added to the Instantly platform after the sending and campaign products were established, giving outbound teams a way to act on inbound traffic that had previously gone unidentified. The vendor documented it with its own help centre collection covering setup, compliance obligations, and pixel installation across common site builders.

Deployment guidance widened over time to cover a range of content-management systems and page builders, and the capability was tied into the platform's campaign and CRM surfaces so identified traffic could be worked alongside outbound leads.

Visitor identification is metered through Instantly Credits rather than sold as a flat add-on. The vendor charges a fixed credit amount for each resolved visitor profile, defined as a record where a business email, a LinkedIn profile, or both were found, and takes no credits when neither is resolved.

Credits are consumed on detection regardless of whether the visitor is later added to a campaign or a list, and they draw on the same balance that funds the platform's contact data and AI features. A free starting allowance lets a team test identification on its own traffic before committing.

Instantly Website Visitors is the platform's visitor identification offering. A tracking pixel installed on a company's site resolves anonymous traffic to a business email address or a LinkedIn profile, and reports the pages each visitor viewed along with referral source and visit history.

Identification covers traffic from the United States. Resolved visitors can be filtered by page viewed and by firmographic criteria such as title, industry, revenue, and department, then pushed into an outreach campaign or forwarded to a team channel.