Founded in 2015, Interstate Analytics aims to empower marketers with smarter decision-making tools through comprehensive data analytics. The company offers a platform that centralizes visit, conversion, and spending data across all marketing channels into a unified dashboard. This allows users to spend less time managing data and more time acting on insights. Interstate Analytics applies sophisticated attribution models to account for all consumer touchpoints, enabling more accurate spending allocation decisions. Their market focus includes prominent clients like Betabrand, Outdoor Voices, EVERLANE, and JACK ERWIN.
Notable figures affiliated with Interstate Analytics include its founding team, although specific names are not publicly detailed. The company has garnered attention for its ability to streamline complex marketing data into actionable insights, significantly impacting how businesses allocate their marketing budgets. While specific investors are not listed, the company's client roster and innovative approach underscore its industry relevance and success.