
LA-based IRIS.TV, Inc. offers a video data platform for onboarding, processing, and activating video data.
iris.tvCrawled Oct 16, 2026
The company unlocks meaning behind videos to help build deeper connections with consumers.
The company provides a platform for structuring, connecting, and activating video-level data across the open internet.
Unlocking video-level data creates more relevant experiences for audiences and advertisers, so publishers can get more value from every video.
The company’s platform provides video data connectivity and makes video-level data accessible and actionable for the advertising ecosystem.
Leverage contextual intelligence with IRIS.TV & increase ad targeting effectiveness. Discover IRIS-enabled programmatic video advertising.
IRIS.TV is a video data platform that structures, connects, and activates video-level data for CTV and online video content.
Xumo expands its integrations with Gracenote and IRIS.TV, bringing contextual signals and frame-level video data to linear streaming advertising. Through these integrations, Xumo brings both types of data into its linear-streaming advertising activity.
Jun 2026 · PPC LandNews article
Viant Technology expands its partnership with Tubi, enabling Tubi's content library with IRIS_ID for contextual and emotional targeting, activation, and measurement of video-level data. The expanded collaboration focuses on using those capabilities to drive performance in connected TV (CTV).
Oct 2025 · Viant TechnologyNews article
IPG Mediabrands and Acxiom launch Acxiom Contextual CTV, a streaming-ad solution powered by IRIS_ID. It offers advertisers content-level targeting.
Aug 2025 · PPC LandNews article
Viant Technology reports its third-quarter 2024 financial results and announces its acquisition of IRIS.TV. IRIS.TV is a content and data platform built for connected television.
Nov 2024 · Viant TechnologyNews article