Itatu, founded by Chris Martin in Myrtle Beach, South Carolina, began as a temporary airbrush tattoo business. The company’s core mission is to revolutionize the body art industry through automation and AI technology. Itatu developed the world's first fully autonomous, AI-driven temporary body art application kiosk, addressing staffing challenges and high demand. Their innovative kiosks are designed for deployment in various venues, enhancing guest experiences with quick, customizable body art solutions.
The company has assembled a team of industry veterans from the guest experience, kiosk, and live entertainment sectors to support its growth and technology rollout. Itatu's notable achievements include pioneering the automated airbrush tattoo kiosk market and gaining traction in high-traffic venues. The impact of Itatu's technology lies in its ability to offer a unique, efficient service that blends creativity with cutting-edge automation, setting a new standard in the temporary body art industry.