Itinerate was founded to revolutionize the travel planning industry by providing streamlined software solutions for travel agents, tour operators, and Destination Management Companies (DMCs). The company's core mission is to enhance efficiency in high-end trip planning, which traditionally relies on outdated methods like emails and PDFs. Itinerate offers a B2B platform that allows DMCs and in-country suppliers to upload their travel inventory, enabling travel advisors to access live pricing and make real-time itinerary edits. This modern approach aims to simplify and expedite the trip planning process, making it more efficient and less error-prone.
Notable figures associated with Itinerate include its founders and early investors who have backgrounds in both technology and the travel industry, although specific names are not disclosed. The company has achieved significant milestones, such as developing a functional beta version of their software and attracting initial beta testers from the travel advisory community. The overall impact of Itinerate has been to modernize the technological infrastructure of the travel planning industry, resulting in shorter planning cycles and higher booking close rates.